How driving behavior data will transform your marketing strategy

Woman taking her beautiful new car out for a drive in the mountains on a sunny day.

Why is behavioral data – specifically how people move in the real world – critical to understanding and reaching target consumers and maximizing profitability?

Analysis: Fuel efficiency vs. gas tax holidays

Man Refill and filling Oil Gas Fuel at station.Gas station - refueling.To fill the machine with fuel. Car fill with gasoline at a gas station. Gas station pump.

Consumers can’t control how much we can save from a gas tax holiday. What we can control is our fuel efficiency when we drive.

#WeAreArity Wednesday: Maggie Brink

In our #WeAreArity Wednesday series, we shine a spotlight on Arity employees each week. Meet Maggie Brink from our design team.

How to maximize your marketing budget by targeting audiences with telematics solutions

Young couple exploring USA by car Shot in California with the Sierra Nevada mountains on background

Wasting time and resources marketing to low-LTV customers? Learn how to find and convert your ideal customers.

How data scientists answer crucial business questions with driving data

Shot of a young businessman having coffee and using a computer during a late night in a modern office

Arity’s analytics experts Brian Faber and Yicheng Wen dive into some of the key questions we solve with data.