Industries

Industries we serve

Driving data solutions for auto insurers, mobile apps, and beyond

Leverage our driving data-fueled predictive insights to lower costs, grow profitability, or enhance your users’ experience.

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No other data company has our historical understanding of driving behaviors, risk, and outcomes. We leverage that expertise to offer insights, strategies, and solutions to transform transportation and create better experiences for everyone.

Industry

Auto insurance

Enterprise-scale solutions for insurers

With data-powered insights, you’re positioned to engage in targeted marketing to the least risky drivers, price them more accurately, and establish a continuous connection for added value.

Explore auto insurance solutions

Industry

Marketing and advertising

Reach your best customers based on how, when, and where they drive

Leverage the world’s largest driving behavior database for targeted marketing.

Read about our marketing solutions

Industry

Public sector

Because one traffic fatality is too many

Leverage our mobility insights to help inform crucial decisions for road safety and infrastructure projects.

Learn about our public sector solutions

Industry

Mobile apps

Becoming an essential app starts with essential data

Gain customer insights through mobility data so you can drive engagement with your mobile app users and increase ad revenue.

View our mobile app solutions

Solution

Arity IQ℠

Driving data delivered on demand

Improve pricing sophistication with access to actual driving behavior insights on tens of millions of drivers.

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Solution

Arity Audiences

Target drivers based on risk, mileage, commuting habits, and more

More effectively reach your ideal audiences to eliminate wasted spend, increase retention, and achieve optimal customer LTV.

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Trusted by companies large and small

Case study

National General

Implementing telematics

Find out how National General launched its branded telematics program quickly and effectively.

Read National General case study

News & insights

news

Where do speed cameras work? Data might hold the key

The question of where speed cameras are allowed and where they aren't reveals a deeply divided nation.

GovTech

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blog post

Ask an Arity expert: Data-driven marketing trends for the automotive…

Marketers across auto insurance, automotive manufacturers, and auto aftermarket: Here are the top marketing trends you n…

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news

Predictive personalization: Dialing in the mobile-first consumer exp…

The future of hospitality is a predictive, mobile-first consumer experience.

Hospitality Technology

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blog post

Ask an Arity expert: Auto insurance and telematics trends in 2025

Arity’s auto insurance experts – Henry Kowal, Joel Pepera, and Devin McLaughlin – weigh in on where they see the i…

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