Marketing & advertising

Reach your best customers based on how, when, and where they drive

Leverage the world’s largest driving behavior database for targeted marketing.

Auto insurance marketers can use Arity marketing solutions to connect to their best customers based on driving risk and driving behavior data.

Other marketers, including those in the auto aftermarket, automotive, retail, and QSR sectors, can reach their best customers with the right messaging based on how, when, and where they drive.


Boost marketing ROI
Use our marketing solutions to focus your efforts on reaching the audiences with driving behaviors you’re targeting
Optimize for true customer value
Ensure you’re serving the best offers to each user based on their actual driving data and associated driving risk
Reach prospects meaningfully
Leverage driving behavior data to deliver relevant messaging based on each customer’s movement and driving experiences

Arity Audiences

Target drivers based on risk, mileage, commuting habits, and more

More effectively reach your ideal audiences with the best offers to eliminate wasted spend, increase retention, and achieve optimal customer LTV.
Explore Arity Audiences

Arity Private Marketplace

Reach millions of validated drivers segmented by driving behaviors

Display customized ads to the customer segments you seek by targeting based on actual driving behavior.
Find out more

Trusted by companies large and small

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Encompass logo
GasBuddy logo
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Get Miles logo
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Michelin Mobility Intelligence logo
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Southern Farm Bureau logo
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Blog post

The secret to finding your best customers?

Use third-party data to better understand them

Why waste your advertising efforts, spending time and money only to connect with the wrong people? Here’s how third-party data can help.

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News & insights


Arity PMP helps customize ads based on consumer driving behaviors

Arity’s Private Marketplace can help marketers reach their best customers based on how, when, and where they drive.
Retail Touchpoints
blog post

Reaching your best customers with private marketplaces 

Here are three takeaways on audience targeting from Director of Product Marketing Jennifer Gold’s video in eMarketer.
blog post

Is summer driving safe?

Are you planning a road trip this summer? Here are two trends to know before you hit the road.
blog post

Auto insurance marketers: Your guide to meaningful KPIs in 2023

How can auto insurance marketers redefine success with KPIs that are more accurate and meaningful?