Industry

Marketing & advertising

Reach your best customers based on how, when, and where they drive

Leverage the world’s largest driving behavior database for targeted marketing.

Auto insurance marketers can use Arity marketing solutions to connect to their best customers based on driving risk and driving behavior data.

Other marketers, including those in the auto aftermarket, automotive, retail, and QSR sectors, can reach their best customers with the right messaging based on how, when, and where they drive.

Benefits

Boost marketing ROI

Use our marketing solutions to focus your efforts on reaching the audiences with driving behaviors you’re targeting

Optimize for true customer value

Ensure you’re serving the best offers to each user based on their actual driving data and associated driving risk

Reach prospects meaningfully

Leverage driving behavior data to deliver relevant messaging based on each customer’s movement and driving experiences

Solution

Arity Marketing Platform

Reach millions of validated drivers segmented by driving behaviors

Display customized ads to the customer segments you seek by targeting based on actual driving behavior.
Explore Arity Marketing Platform
Solution

Arity Audiences

Target drivers based on risk, mileage, commuting habits, and more

More effectively reach your ideal audiences with the best offers to eliminate wasted spend, increase retention, and achieve optimal customer LTV.
Explore Arity Audiences
Product Update

LeadCloud Integration Services

Learn more about how Arity’s LeadCloud Integration Services can help your company with data standardization, normalization, and processing for all your incoming leads in a fully transparent way.

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Blog post

The secret to finding your best customers?

Use third-party data to better understand them

Why waste your advertising efforts, spending time and money only to connect with the wrong people? Here’s how third-party data can help.

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News & insights

news

How to revitalize auto insurance coverage with telematics

Arity's Henry Kowal and industry expert Matteo Carbone discuss 4 issues that are needed to solve in order to unlock the…
Digital Insurance
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Arity + Clear Channel Outdoor at POSSIBLE: New data, new media for m…

Director of Product Marketing Jennifer Gold shares three key highlights from her masterclass at POSSIBLE 2024.
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Unpacking the news: Enhanced Arity Marketing Solutions

Four things to know about Arity’s expanded and enhanced suite of marketing solutions.
blog post

Expanding “telematics”: Auto insurance marketing

Telematics isn’t just for auto insurance pricing anymore. Here's how carriers can use telematics data for marketing.