California Notice at Collection for data received through Mobile App Providers

Arity collects personal and other information about you through our relationship with third-party mobile applications that you might download and use. Personal information is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked (directly or indirectly) with you. Other, non-personal information does not and cannot reveal an individual’s identity such as information that has been de-identified or aggregated. The information we collect varies based on what products and services you have with us. Please note that this Notice does not cover data collected and used through Insurers or our website. We collect the following categories of personal information:

Categories of Personal Information Examples Purpose for Collecting How long we retain the Personal Information Whether we share the personal information Whether we sell the personal information
Personal Identifiers email, phone number, unique device or personal identifier, online identifier – such as Mobile Ad ID, VIN if you provide it to your mobile app provider To facilitate the delivery of services to you.

Create, deliver or improve our services, features and products.

Deliver targeted advertising.

Facilitate the use of driving data for insurance underwriting, with consent of the user.

Comply with legal requirements.

We retain personal information in accordance with applicable laws or regulatory requirements and also for as long as necessary to fulfill the purposes for which it was collected and to fulfill the business or commercial purposes that are explained in this Privacy Notice.


We share inferences and MAIDs for purposes of targeted advertising and advertising campaign effectiveness. No
Precise location data Includes geolocation coordinates, including latitude, longitude, and altitude, your direction of travel, Wi-Fi access points, and the time the information was recorded. No
Inferences Inferences drawn from personal information collected to create a profile reflecting preferences, characteristics, predispositions, and driving habits and behavior. For example, Arity may derive miles traveled, acceleration, deceleration, braking behavior, cornering, speed, and trip routing from information coming from your mobile device, including location data. No


Sensitive Personal Information: Under California law, the precise geolocation information we collect is defined as sensitive personal information

View our full Privacy Statement here: Privacy statement – Arity