Industry

Mobile apps

Becoming an essential app starts with essential data

Gain customer insights through mobility data so you can drive engagement with your mobile app users and increase ad revenue.

Only Arity has 15+ years of experience analyzing where people go throughout the day. Our driving behavior data offers unique consumer insights that mobile apps can use to drive business results.

Benefits

Reach app users at the right time
Mobility insights tell you how and when you can capture their attention
Improve the user experience
Create personalized, rewarding, and seamless experiences for your users
Drive revenue
Enhance your first-party data to help fulfill your growth strategies
Solution

Crash Detection

Ensure your users get help when they need it most

Apps can contact and dispatch emergency help, alert loved ones, start the process of generating an insurance claim, and more.
Explore Crash Detection
Solution

Predictive Mobility

Personalize customer experiences and power your app strategy

Use mobility data to create in-app experiences that differentiate your services and help attract, retain, and delight customers.
Explore Predictive Mobility
Solution

Fuel Efficiency

Deliver everyday insights and value to your users

Keep users coming back by teaching them how to get more out of every mile, every time they drive.
Find out about Fuel Efficiency

What factors contribute to the types of data you allow your smartphone apps access to?

The bar chart shows results of the Arity Mobile App User Trust Survey. The bar chart shows what factors contribute to the types of data that mobile users allow their smartphone apps to access. Factors include, in order of most frequently chosen: importance of the app on my day-to-day life, data is necessary for the functionality of the app, benefits and value I gain from the type of data shared, reputation of the brand, ability to adjust specific data categories, and OS prompts and notifications.

Trusted by companies large and small

Allstate logo
Auto Care Association logo
Encompass logo
GasBuddy logo
National General logo
Get Miles logo
Life360 logo
Michelin Mobility Intelligence logo
MyRadar logo
PPG logo
SiriusXM logo
Southern Farm Bureau logo
Tapestri logo
WeatherBug logo
Blog post

What mobile apps need to give to get user trust

How can publishers build better relationships with their users?

Driving user trust starts with bringing unique value to your users’ lives every day. Here’s how to do just that.
Read blog post
Case study

Life360 and Crash Detection by Arity

Find out how we helped Life360 improve driving program precision and protect their customers

Crash Detection by Arity substantially increased Life360’s program accuracy and enabled learnings to continually expand detection capabilities.
Read case study

News & insights

blog post

For mobile app publishers: Attract advertisers with driving data 

Three ways driving data can increase the value of your mobile app inventory.
blog post

3 benefits: Crash detection for auto insurance carriers

Three ways crash detection adds value for auto insurance carriers and their customers.
blog post

For mobile app publishers: 3 perks of private marketplaces 

Three ways private marketplaces can help mobile app publishers make the most of their first-party data.
blog post

Crash course: What is crash detection?   

Three things you should know about crash detection.