Arity Marketing Platform

Reach millions of validated drivers segmented by driving behaviors

Display customized ads to the customers you seek by targeting based on actual driving behavior.


Reach your best customers in a privacy-first world

Smart marketers are looking for new ways to reach their best customers effectively

Learn how marketing platforms and private marketplaces (PMPs) offer access to high quality inventory, programmatic efficiency, brand safety, and transparency.


Target effectively

Target based on risky driving behaviors, driving distance, commuting habits, and more

Reach the highest LTV prospects

Optimize based on potential customer LTV — not just clicks and conversions

Benchmark easily

Turnkey execution with CPC-based KPIs, consistent with other walled garden marketing tactics

Partner confidently

Fully managed service including setup, optimization to your goals, and reporting

The Arity Marketing Platform enables marketers to find their best customers wherever they are in their journey. Arity’s full-funnel, cross-channel offering leverages driving behavior data from tens of millions of US drivers, empowering marketers to reach prospects and display relevant messaging based on how, when, and where they drive.

News & insights


How to revitalize auto insurance coverage with telematics

Arity's Henry Kowal and industry expert Matteo Carbone discuss 4 issues that are needed to solve in order to unlock the…
Digital Insurance
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Arity + Clear Channel Outdoor at POSSIBLE: New data, new media for m…

Director of Product Marketing Jennifer Gold shares three key highlights from her masterclass at POSSIBLE 2024.
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Unpacking the news: Enhanced Arity Marketing Solutions

Four things to know about Arity’s expanded and enhanced suite of marketing solutions.
blog post

Expanding “telematics”: Auto insurance marketing

Telematics isn’t just for auto insurance pricing anymore. Here's how carriers can use telematics data for marketing.