Solution

Arity Marketing Platform

Reach millions of validated drivers segmented by driving behaviors

Display customized ads to the customers you seek across the entire customer journey using targeting based on actual driving behavior.

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Reach your best customers in a privacy-first world

Smart marketers are looking for new ways to reach their best customers effectively

Learn how marketing platforms and private marketplaces (PMPs) offer access to high quality inventory, programmatic efficiency, brand safety, and transparency.

Benefits

Target effectively
Target prospects across the customer journey based on driving risk, mileage, commuting habits, and more
Reach the highest LTV prospects
Optimize leads, clicks, and calls based on potential customer LTV
Benchmark easily
Turnkey execution with CPC-based KPIs, consistent with other walled garden marketing tactics
Partner confidently
Fully managed service including setup, optimization to your goals, and reporting
The Arity Marketing Platform enables marketers to find their best customers wherever they are in their journey. Arity’s full-funnel, cross-channel offering leverages driving behavior data from tens of millions of US drivers, empowering marketers to reach prospects and display relevant messaging based on how, when, and where they drive.

News & insights

blog post

Smart segmentation: 12 ways to reach people based on how they drive

Arity’s Jen Gold shares twelve ways marketers can segment and reach consumers based on how, when, and where they drive…
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blog post

Your guide to auto insurance market segmentation  

What is auto insurance market segmentation? And how does data make it easier for carriers?
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blog post

Accelerating C-store visits: Mobile ads in the Arity Marketing Platf…

Learn how one fuel retailer used Arity’s Predictive Point of Interest (POI) Audiences to target mobile ads and drive s…
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news

How to revitalize auto insurance coverage with telematics

Arity's Henry Kowal and industry expert Matteo Carbone discuss 4 issues that are needed to solve in order to unlock the…
Digital Insurance
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