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Arity Audiences overview
Smarter focus. Better customers. Greater value.
Find out how we help you reach drivers based on behaviors like distracted driving, hard braking, and speeding.
Solution
Arity Audiences
Target drivers based on risk, mileage, commuting habits, and more
More effectively reach your ideal audiences with the best offers to eliminate wasted spend, increase retention, and achieve optimal customer LTV.
Benefits
Boost marketing ROI
Focus your efforts on reaching the audiences with driving behaviors you’re targeting
Optimize for true customer value
Ensure you’re serving the best offers to each user based on their actual driving history
Reach prospects meaningfully
Deliver relevant messaging based on each customer’s movement and driving experiences
Built from driving behavior data that generates insights on nearly 175 million US drivers, Arity Audiences enable marketers to reach consumers in digital marketing campaigns based on how, when, and where they drive.
5x
For auto insurance carriers, Arity’s lowest-risk tier drivers have up to 5x greater lifetime value than average drivers
Reach the best customers for your business
Connect with consumer segments based on how, when, and where they drive.
Insurance carrier audiences
- High to low risk drivers
- High to low mileage drivers
- High to low distance and duration commuters
- Distracted drivers
- Insurance premium drivers
- Lower funnel insurance shoppers
Auto aftermarket audiences
- Tire wear and tear audiences
- High to low risk drivers
- High to low mileage drivers
- High to low distance and duration commuters
Auto manufacturers and dealer audiences
- Safety-conscious drivers
- Performance drivers
- Fuel efficient drivers
- Lease/Trade-in potential drivers
- Comfort-seeking drivers
- In-market car shoppers
- Electric car interest driver
Retail and QSR audiences
- Predictive POI (point of interest) audiences
White paper
How behind-the-wheel behavior drives better marketing
Many marketers are opting for behavior data, but not all data is created equal
Here’s how six industries are leveraging insights on driver behavior to take drivers from point A (the road) to point B (their business).
White paper
Reach the right auto insurance customers for greater lifetime value
There’s a lot to gain by adjusting marketing strategies to target customers based on their lifetime value (LTV)
Auto insurance marketers often celebrate high click-through rates, quote requests and conversions — but are these successes enough?
News & insights
blog post
Smart segmentation: 12 ways to reach people based on how they drive
Arity’s Jen Gold shares twelve ways marketers can segment and reach consumers based on how, when, and where they drive…
blog post
Your guide to auto insurance market segmentation
What is auto insurance market segmentation? And how does data make it easier for carriers?
blog post
Accelerating C-store visits: Mobile ads in the Arity Marketing Platf…
Learn how one fuel retailer used Arity’s Predictive Point of Interest (POI) Audiences to target mobile ads and drive s…
news
How to revitalize auto insurance coverage with telematics
Arity's Henry Kowal and industry expert Matteo Carbone discuss 4 issues that are needed to solve in order to unlock the…
Digital Insurance