Move: A blog by Arity

Supercharge your 2025 marketing campaigns with driving behavior data

How to engage and convert new customers with the Arity Marketing Platform.
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Screenshot from Arity Marketing Platform video, showcasing a car driving past a cafe with potential marketing messages.

What is Arity Insights? 3 themes from the mobility data ecosystem

Three key themes from our Arity Insights event in Scottsdale, AZ.
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Photo of stage at Arity Insights event

How telematics is revolutionizing auto insurance marketing strategies 

Arity’s Jen Gold shares five ways telematics is changing the way auto insurance carriers approach growth.
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Smart segmentation: 12 ways to reach people based on how they drive

Arity’s Jen Gold shares twelve ways marketers can segment and reach consumers based on how, when, and where they drive.
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Young woman drinking juice and driving car

Your guide to auto insurance market segmentation  

What is auto insurance market segmentation? And how does data make it easier for carriers?
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Beautiful young caucasian female client customer choosing new car, trying checking its options, tire, wheels while male shop assistant helping her to choose it at dealer auto shop