Move: A blog by Arity

Predictive personalization: Driving mobile app engagements that matter

Arity’s Chase Davis reveals how predictive personalization is redefining the consumer experience, empowering brands to deliver tailored, timely mobile app…
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Analytics in action: What driving data can we collect from accelerometers?

Our Analytics in Action series offers a behind-the-scenes look into how our team members take raw data points, turn them into actionable insights, and build…
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Why crash detection is essential for safety apps  

Three reasons all safety apps need a crash detection feature.
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Accelerating C-store visits: Mobile ads in the Arity Marketing Platform

Learn how one fuel retailer used Arity’s Predictive Point of Interest (POI) Audiences to target mobile ads and drive store visits, achieving 22% conversio…
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How to drive mobile app ad revenue with predictive mobility data 

Learn how predictive mobility data helps mobile publishers optimize ad revenue and prioritize the user experience at the same time.
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