Auto insurance marketers: Your guide to meaningful KPIs in 2023

Young Two Parent Family Father with Mixed Race Adopted Children Showing Safe Driving Habits and Children Properly Placed in Car seats and Booster Seats and Seat Belted (photos professionally retouched and downsampled as needed for clarity - Lightroom / Photoshop - original size 8688 x 5792 canon 5DS Full Frame)

How can auto insurance marketers redefine success with KPIs that are more accurate and meaningful?

To create safer drivers, look beyond distracted driving laws

Young woman looking to her smartphone while driving car - rear view, sun shines through front window

Distracted driving laws are only part of the solution – mobility data can help.

#WeAreArity Wednesday: Eraina Coakley

In our #WeAreArity Wednesday series, we shine a spotlight on Arity employees. Meet Eraina Coakley from our Marketing team.

How car and dealership marketers can use driving data to reach customers based on how, where, and when they drive

a man in a car dealership chooses a car and an insurance policy for it.

Learn how marketers can leverage driving behavior data to generate awareness, demand, and visits to car dealerships.

An important KPI for auto insurance marketers: Frequency. Here’s why.

Three things you must know about frequency and how it can lead to higher ROI for auto insurance marketers.