CSAA Insurance Group’s Rick Lanter: 3 things to know about Arity’s new telematics partner

Two young people putting seat belts on and getting ready for road trip.

In a challenging time for the insurance industry, CSAA Insurance Group is forging new ground with telematics innovation.

Marketers are missing valuable driving behavior data

Skyline of Tampa, Florida. Distant view of Downtown Tampa over the Hillsborough River and big transport junction.

How can marketers adjust to such a monumental change in customer behavior over the last few years, and what lessons can they take away from it?

#WeAreArity Wednesday: Mikaela Peters

Meet Mikaela Peters from our Data Science team.

For mobile app publishers: Attract advertisers with driving data

Filipino Man Driving Shallow DOF

Three ways driving data can increase the value of your mobile app inventory.

The secret to finding your best customers? Use third-party data to better understand them

Handsome Asian male walking down the product aisle in the supermarket, looking at shelves and searching for groceries from the list on his mobile phone he is holding in his hand.

Why waste your marketing and advertising efforts only to connect with the wrong people? Here’s how third-party data can help.