Solution
Arity IQ℠
Driving data delivered on demand
Improve pricing sophistication with access to actual driving behavior insights on tens of millions of drivers.
Mobility data solutions
We transform over two trillion miles of data into insights that power innovation across multiple industries including auto insurance, mobile apps, marketing and advertising, the public sector, and beyond.
Arity Marketing Platform
Reach millions of drivers segmented by driving behaviors
Display customized ads to the customers you seek across the entire customer journey using targeting based on actual driving behavior.
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Predictive Mobility
Personalize customer experiences and power your app strategy
Use mobility data to create in-app experiences that differentiate your services and help attract, retain, and delight customers.
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Crash Detection
Ensure your users get help when they need it most
With integrations that personalize the experience for users, apps can contact and dispatch emergency help, alert loved ones, start the process of generating an insurance claim, and more.
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Geosight℠
Unlock pricing precision with ZIP-level driving data
Geosight gives insurers updated, anonymized driving data to help improve territorial pricing accuracy
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REPORT
Arity's annual driving behavior report
How have driver behaviors shifted this year, and what does that mean for your organization?
Our mobility data in action
As gas prices rise, driving behavior data can reveal the economic impact in real time
Driving behavior data shows early signs of changing consumer behavior, which can impact insurance, retail, and more.
Read our blog post
Solving the driving safety crisis
Our data report reveals the rising dangers on our roads and proposes solutions for a safer future.
Read our data report
How AI is driving the future of the mobility ecosystem
How can mobility businesses use AI to accelerate analysis and drive results?
Read about data and AI
Do speed enforcement cameras impact driving behavior?
Cities often invest in speed cameras. But to what extent do they influence driving patterns?
Read our traffic data blog post
Industries we serve
Auto insurance
Enterprise-scale solutions for insurers
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Marketing and advertising
Reach your best customers based on how, when, and where they drive
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Public sector
Because one traffic fatality is too many
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Mobile apps
Becoming an essential app starts with essential data
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Retail
Use mobility insights to power repeat visits
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Explore mobility data insights
News & insights
blog post
Are drivers crossing state lines to find cheaper gas? Sort of.
Driving intelligence reveals changing consumer behavior, such as whether drivers are crossing state lines for cheaper ga…
blog post
Arity and Experian give carriers greater access to consumer‑consen…
Arity and Experian deliver scalable access to consumer driving intelligence, helping insurers enhance risk assessment an…
blog post
Arity named 2026 North American Driver Behavior Analytics Company of…
Arity is named Frost & Sullivan’s 2026 North American Driver Behavior Analytics Company of the Year, advancing mobilit…
news
Gas prices are high. What can you do about it?
With gasoline prices averaging above $4 a gallon nationally, drivers are grappling with a sharp rise in fuel costs. How…
All Things Considered