The key to gaining and retaining mobile app users? Trust. Arity’s latest research provides a snapshot of user sentiment on data privacy, revealing ways mobile app publishers can gain and retain consumers’ trust… Read article
MyRadar leverages Arity driving data to enhance summer road safety Drivers gain an extra layer of safety with personalized and proactive tips to avoid dangerous road conditions Read article
Three key principles for delivering meaningful mobile app personalization Arity's identified three key principles to ensure you’re continually delivering personalization that’s meaningful for your mobile app users. Read article
Analysis: Fuel efficiency vs. gas tax holidays Consumers can't control how much we can save from a gas tax holiday. What we can control is our fuel efficiency when we drive. Read article
Three mobile app engagement strategies to increase MAUs and help you stay competitive Increase customer loyalty with these three mobile app engagement and retention strategies. Read article