The largest driving behavior dataset tied to insurance claims
Driving behavior insights on over 40M drivers
Over two trillion miles of driving data
PRODUCT UPDATE
Arity Marketing Solutions
Introducing the newly enhanced Arity Marketing Solutions:
Arity has joined forces with Transparent.ly and LeadCloud to offer an enhanced suite of marketing solutions to help companies boost profitability and productivity.
“With over a decade’s experience and broad data coverage, Arity helps customers develop efficient strategies to improve business and revenue opportunities while reducing operational costs. Its vehicle data solutions aid the business success of insurers and automotive and transportation industry participants.”
– Jagadeesh Chandran, Industry Principal at Frost & Sullivan
“I was impressed how the score was designed to explain additional “lift” over traditional rating variables. This is an important distinction from other scores which are not all calibrated using insurance loss costs and are not specifically designed to work in conjunction with traditional rating plans.”
– Ben Kimmons, VP of Actuary and R&D, Southern Farm Bureau Casualty Insurance Company, 2021
A new startup called Arity…is doubling down on helping insurers build out a new model based on driver behavior, not car ownership or traditional demographic factors like gender, zip code, or vehicle model.
– Fast Company
Arity Marketing Platform
Reach millions of validated drivers segmented by driving behaviors
Display customized ads to the customers you seek across the entire customer journey using targeting based on actual driving behavior.
With integrations that personalize the experience for users, apps can contact and dispatch emergency help, alert loved ones, start the process of generating an insurance claim, and more.
