Solution

Arity Marketing Platform

Reach millions of validated drivers segmented by driving behaviors

Display customized ads to the customers you seek across the entire customer journey using targeting based on actual driving behavior.

The Arity Marketing Platform enables advertisers to connect with their best customers by targeting based on driving behavior data and allows publishers to monetize their inventory by displaying relevant ads to high-intent US drivers at scale.

Find out how Arity can help

Advertisers, reach your best customers across the entire customer journey based on how, when, and where they drive, and optimize the quality, quantity, and CLV of incoming leads and data.

Advertiser benefits

Target effectively
Target prospects across the customer journey based on driving risk, mileage, commuting habits, and more
Reach the highest CLV prospects
Optimize leads, clicks, and calls based on potential customer CLV
Benchmark easily
Turnkey execution with CPC-based KPIs, consistent with other walled garden marketing tactics
Partner confidently
Fully managed service including setup, optimization to your goals, and reporting

Reach customers throughout your sales funnel

Awareness

Reach your target audience at scale with awareness and prospecting tactics.

Engagement 

Reach drivers likely to have interest in your brand based on milestones, activities, and driving behaviors, using prospecting and re-targeting tactics.

Conversion

Reach and convert low-funnel drivers in-market for your products and services.

funnel depicting awareness, engagement, conversion

Verticals we serve

  • Auto insurance
  • Automotive
  • Auto aftermarket
  • Fuel and convenience
  • Higher education
  • Home insurance
  • Mortgage
  • QSR
  • Retail
  • Motorcycle insurance
Blog post

Your guide to auto insurance market segmentation

How does data make segmentation easier for carriers?

To start, you should ask what kinds of factors are most important when it comes to attracting new customers.

Read more about segmentation
Blog post

Use driving behavior data to fuel programmatic ad campaigns

How can driving data help advertisers connect with their customers in a more meaningful way?

Find out how to reach your best customers with the best messaging at the best time.

Read more about driving behavior data
Blog post

Expanding “telematics”: Auto insurance marketing

Telematics isn’t just for auto insurance pricing anymore

Here’s how carriers can use telematics data for marketing.

Read more about utilizing telematics

Advertisers, ready to learn more?

Publishers, maximize the value of every user with tailored technology and solutions to deliver highly relevant ads for optimal revenue.

Publisher benefits

Competitive CPMs and CPCs
Get the best price for your inventory
Diversified advertiser portfolio
Achieve higher CTRs with a variety of advertisers targeting relevant audiences.
Unique consumer mobility insights
Gain a deeper understanding of audience behavior to optimize content and improve targeting.
Mobile engagement features
Enhance user experience and drive deeper interaction to support your monetization strategy.
Dedicated account management team
Work with our team as strategic partners to analyze and optimize campaign performance to align with your goals.
Nashville commute map
Blog post

Mobile app publishers: Attract advertisers with driving data

Increase the value of your mobile app inventory

How can you drive up your inventory’s value and reach their best customers based on how, when, and where they drive?

Read more about driving data

Publishers, ready to learn more?

News & insights

blog post

Supercharge your 2025 marketing campaigns with driving behavior data

How to engage and convert new customers with the Arity Marketing Platform.
blog post

What is Arity Insights? 3 themes from the mobility data ecosystem

Three key themes from our Arity Insights event in Scottsdale, AZ.
blog post

How telematics is revolutionizing auto insurance marketing strategie…

Arity’s Jen Gold shares five ways telematics is changing the way auto insurance carriers approach growth.
blog post

Smart segmentation: 12 ways to reach people based on how they drive

Arity’s Jen Gold shares twelve ways marketers can segment and reach consumers based on how, when, and where they drive…