Arity Marketing Platform

The Arity Marketing Platform is a data-driven advertising solution that enables advertisers to connect with high-intent U.S. drivers based on real-world driving behavior; it also empowers publishers to monetize their inventory by delivering highly relevant ads to engaged users at scale.

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Arity is especially valuable for the following industries:

• Auto insurance: Target low-risk drivers for better profitability
• Retail and QSR: Reach drivers who pass by your locations with ads that influence their in-store visits
• Fuel and convenience: Engage high-mileage drivers with loyalty offers and promotions

With driving behavior data, retailers can target different segments of driving audiences. Arity Audiences, available through the Arity Marketing Platform, can enable retailers to reach these audience segments in the following ways:

• Predictive points of interest (POI): Identify drivers who regularly pass specific retail locations, including competitors’ locations
• Commuting habits: Target consumers based on daily travel routines
• Annual mileage: Engage high-mileage drivers with fuel, maintenance, or convenience offers
• And more

These insights allow retailers to deliver timely, relevant messaging that aligns with real-world behavior.

The Arity Marketing Platform enables retail marketers to connect with high-intent U.S. drivers using real-world driving behavior data. This allows retailers to:

• Serve ads to consumers who frequently pass store locations
• Engage with drivers who often pass competitor store locations
• Promote relevant offers based on commuting patterns and mileage
• Influence purchase decisions before drivers even get in the car
• Drive foot traffic and online conversions with precision targeting

Driving behavior data from Arity can help retailers:

• Boost customer acquisition and ROI by targeting drivers most likely to convert
• Serve relevant offers based on actual driving habits
• Influence consumer decisions with location-specific and time-sensitive messaging
• Optimize media spend by focusing on high-intent prospects

For example, a supermarket can target a driver who typically passes their store at 6:20 p.m. but shops at a competitor on Fridays. With the right offer delivered before the drive, the retail brand can shift that consumer’s behavior.

From a campaign performance perspective, driving behavior data from Arity can help marketers:

• Boost customer acquisition and ROI by targeting drivers most likely to buy
• Optimize messaging based on driving habits (e.g., fuel-efficient vehicles for long-distance commuters)
• Reach prospects meaningfully with POI data that identifies when and where drivers pass specific locations

For example, a retailer can serve ads to drivers who regularly pass their store before those customers even get in the car, making the brand top of mind at the right moment.