Move: A blog by Arity

Auto insurance marketers: Your guide to meaningful KPIs in 2023

How can auto insurance marketers redefine success with KPIs that are more accurate and meaningful?
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How car and dealership marketers can use driving data to reach customers based on how, where, an…

Learn how marketers can leverage driving behavior data to generate awareness, demand, and visits to car dealerships.
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An important KPI for auto insurance marketers: Frequency. Here’s why.

Three things you must know about frequency and how it can lead to higher ROI for auto insurance marketers.
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How retail, quick serve restaurant (QSR), and fuel and convenience marketers can use driving dat…

How can marketers use Predictive Point of Interest (POI) data to drive traffic to their brick-and-mortar locations?
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How auto insurance marketers can leverage private marketplaces to reach their best customers usi…

How can private marketplaces help auto insurance carriers reach people based on how, when, and where they drive?
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