Move: A blog by Arity

How can marketers adjust to such a monumental change in customer behavior over the last few years, and what lessons can they take away from it?

Why waste your marketing and advertising efforts only to connect with the wrong people? Here's how third-party data can help.

With all the changes happening in the digital ad space, it's time marketers focus on new ways to measure success.

How can data about how people drive help advertisers get a better understanding of their customers and connect with them in a meaningful way?

Here are three takeaways on audience targeting from Director of Product Marketing Jennifer Gold’s video in eMarketer.