Auto insurance marketers: Your guide to meaningful KPIs in 2023 How can auto insurance marketers redefine success with KPIs that are more accurate and meaningful? Read article
An important KPI for auto insurance marketers: Frequency. Here’s why. Three things you must know about frequency and how it can lead to higher ROI for auto insurance marketers. Read article
Auto insurance in the new mobility ecosystem: 3 takeaways from Insurance Innovators USA Arity’s Director of Product and Growth Marketing Louisa Harbage-Edell took the stage at Insurance Innovators USA 2023. Here are three key takeaways. Read article
Gary Hallgren at AIR 2023: Usage-based insurance and the future of auto insurance Arity’s President Gary Hallgren joined a panel discussion on the benefits of UBI (and what carriers are likely missing in their current programs). Read article
How auto insurance marketers can leverage private marketplaces to reach their best customers usi… How can private marketplaces help auto insurance carriers reach people based on how, when, and where they drive? Read article