How mobility data can drive results for fleet management companies
Mobility data captures movement with context: It encompasses how individuals travel, which could be by foot, vehicle, or public transit. In fleet management, we focus specifically on mobility data from fleet drivers – and when this data is enriched with behavioral and temporal insights, it can offer a more complete picture than simple location tracking.
Fleet management leaders can leverage mobility data to solve critical challenges. The first challenge is safety – not just for individual drivers but also for other road users. The second challenge is costs, as they pertain to ongoing maintenance as well as necessary repairs due to risks on the roads. Smart fleet management professionals know that mobility data can not only provide solutions for safety and cost savings but also provide the opportunity for innovation.
Mobility data is not just operational—it’s transformational.
Mobility data helps fleet management professionals measure what matters most.
What is mobility data?
When we talk about mobility data, also known as driving behavior data, we’re referring to data about how people move through the world.
Mobility data is more than raw data. This driving behavior data includes phenomena such as hard braking, speeding, distracted driving, and crash detection plus additional layers of contextual information such as relative risk on the roads that traffic patterns alone wouldn’t fully uncover. This enriched data, captured through consumer mobile apps and devices such as OBD-II systems, gives you a more complete picture of what’s happening on the road.
For fleet management companies, it’s essential to gain line of sight into transportation patterns and the context in which they happen. This robust data can be used to develop insights that can enable you to make proactive decisions that grow your business.
The strategic value of driving behavior data for fleet management
Mobility data can improve fleet management in multiple ways:
- Driver safety and compliance: Reduce injuries and help keep your workforce productive.
- Predictive maintenance: By gathering driving data including driving behaviors such as speeding and hard braking, fleet management professionals can understand how often to service vehicles to help prevent breakdowns, thereby reducing downtime.
- Cost control: Identify road safety issues to prevent collisions and keep your fleet vehicles running and operational. Even minor accidents can be a huge financial setback.
- Identifying inefficiencies: Hit delivery windows and reduce costly return visits with optimized routing.
With mobility data, fleet management leaders can proactively assess driving behavior and potential safety and cost concerns. “That’s enhanced risk prediction, right?” said Anthony Johnson, Sales Engineering Manager at Arity, at the MOVE America 2025 conference, “using [data on] risky driving behavior data to get ahead of the incidents before the accidents occur.”
Route optimization for fleet management operations
With optimized routing, for example, fleet management operations can avoid risker routes. For example, safety issues tend to arise at intersections in particular. According to the National Highway Traffic Safety Administration (NHTSA), among U.S. traffic fatalities each year, an average of 25 percent of them occurred at intersections. Among traffic injuries each year, an average of 50 percent of them are attributed to driving activity at intersections. Preventing accidents – especially those at intersections – can keep fleet drivers safer and therefore more productive.
Monitoring hard braking
Capturing mobility data can monitor and help prevent risky driving behavior such as hard braking. “Why do we care about hard braking?” said Anthony Johnson as he described the various driving events that Arity monitors. “Well, it’s important from the standpoint of wear and tear on the vehicle, but hard braking is also considered a leading indicator in terms of potential tailgating, which increases the chance of someone being rear-ended.”
Ultimately, what gets measured gets managed. Mobility data helps fleet management professionals measure what matters most.
About Arity, a mobility data and analytics company
Smart fleet management leaders understand that mobility data is critical for efficiency, profitability, and safety. They look to partner with experienced data organizations to provide information and insights that can help them drive their businesses forward.
Enter Arity. Arity is a mobility data and analytics company that provides data-driven solutions to companies invested in transportation, enabling them to deliver mobility services that are smarter, safer, and more economical. Arity has collected and analyzed over 2T miles of driving data since inception. We collect data from over 45 million active mobile connections. Over 65% of the driving data we amass is from arterial roads, where fleet driving is most likely to occur.
Working with a partner such as Arity can help fleet management organizations now and in the future. In the short-term, fleet driver safety can be measured and improved, and predictive maintenance can be implemented. In the long-term, companies can innovate through data, empowering leaders to experiment with new operational solutions, measure their success, iterate, and improve.
Conclusion
Mobility data is the foundation of fleet innovation. Start a conversation with us to find out how our mobility intelligence solutions can help drive results for your business.