Arity Privacy Center

At Arity, we take data privacy seriously

We designed this Privacy Center to easily share information about the data we collect, including how we collect data, what we use it for, and our approach to data privacy.

We believe collecting and using data responsibly and transparently will create better experiences on and off the road for people, communities, and businesses. Our commitment to the privacy and security of our users’ data is not only the right thing to do, protecting user data is fundamental to our purpose and vision. To read our full Privacy Statement, please click here.

Building on the approach to privacy and security adopted from our founder, The Allstate Corporation, we established a principle-based framework that guides everything we do with the data we collect.

Arity’s data principles

Maintain integrity

We engage with partners who share our principles around data. We require all our partners to have obtained the necessary rights to share data in accordance with all applicable laws, including data privacy laws. We hold all our partners accountable for compliance with laws. 

Keep data private and secure

We implement industry best practices, like encrypting data at rest and in transit. And we store only the data we need, for as long as we need it, and use as little personal information as possible to create the value we promised to deliver.

Offer choice and control

Whenever possible, we provideways to control sharing data with Arity and how it can or cannot be used. We create partnerships that leverage informed consent to ingest personal data and give consumers control over their data. 

Offer transparency

We believe in open and honest communication. That’s why in our resources we describe what information we collect, how it’s used, our data sharing practices, and the types of data source partners we work with. 

Create meaningful value for users

We aim to be as transparent and clear as possible about what data Arity collects and the value users receive in exchange for sharing their personal data. 

Strive for accuracy

We monitor, validate, normalize, and cleanse our data to deliver high quality and meaningful insights.

Your privacy choices

You have specific rights under certain state privacy laws as describ…

General Questions

Q: How does Arity protect consumer data?

A: We recognize the data consumers opt-in to have collected is their personal information, and we take our role as a data steward very seriously. Which is why meeting current regulatory requirements and maintaining our contractual obligations are the bare minimum — we work to also be in line with users’ expectations for their data privacy, which can go beyond what the law requires.

Additionally, we strive to:

  • Hold our data partners accountable for appropriate notice or consent, along with explicit requirements to comply with applicable law and conduct ongoing due diligence to validate that our data partners are living into our expectations
  • Prioritize privacy when collecting and using personal information, including limiting the data we use to what is required to fulfill specific purposes
  • Thoughtfully manage our privacy program with a goal of continual improvement and living into developing consumer expectations and legal requirements


Q: How does Arity collect and use data?

A: Arity collects data through various sources, including directly from users using Arity mobile apps, such as Routely®, or by integrating our technology to support popular consumer apps, all to provide valuable features to users.

Arity also collects and receives data from third parties to provide consumers the option to use a summary of their driving behavior data for a personalized insurance quote. For example, when consumers consent, we share data from mobile apps with insurance companies so they can help offer drivers more accurate and fair auto insurance prices based on how they drive.

In the collection and use of data, we strive to:

  • Be as transparent as possible about what information we collect and when
  • Use established industry practices to keep data safe, secure, and private
  • Offer controls over what you share, when, and why, whenever possible
  • Deliver meaningful value in return for data people with us


Q: Does Arity share personal data with third parties?
A: Arity has unique data that allows our customers to build services that help make transportation smarter and safer.

To help offer more accurate and personalized quotes, Arity Services shares data with insurance companies, only with a consumer’s consent during the quoting process.

Navigation apps use aggregated or anonymized data Arity shares to understand traffic patterns and keep drivers safe and informed from risks ahead of them on the road. Departments of Transportation use our aggregated or anonymized insights to identify dangerous intersections and implement infrastructure plans that reduce risky traffic incidents.

When we do share data, we take steps to limit the information we provide and only provide the data our partners need to fulfill the services requested. To live into that we:

  • Leverage aggregation whenever possible to share insights externally. When GPS-level data is necessary, we anonymize individual level driving data and have data scientists verify the data cannot reasonably be reidentified
  • Built our advertising platform to not share personal information, while still enabling advertisers to reach the right audience so that consumers receive relevant, meaningful advertisements


Q: How does Arity account for privacy needs for partners across industries?

A: To fulfill our mission of making transportation smarter, safer, and more useful, we offer solutions across various industries, each with its own set of uses and sometimes even regulations. As a result, we avoid taking a blanket approach to data privacy so we can customize and serve the needs of our customers and their consumers.

Before officially working with a partner, we take steps to evaluate their industry, location, business segment, and more to ensure the partners we work with, including various consumer mobile apps, are reputable, use data appropriately, and have privacy practices that are up to our standard.

Regardless of industry, Arity prioritizes privacy in our approach to the collection, use, and sharing of data.


Q: How does Arity keep up with changing privacy regulations? 

As we develop new products and services, we have a dedicated team responsible for prioritizing privacy. In addition to complying with state privacy laws, Arity also leverages industry associations and privacy experts to keep up on latest practices.

By proactively adapting our data privacy practices instead of simply responding when change is required, we go the extra mile to protect end-user data by:

  • Heavily investing in our team of privacy experts
  • Reviewing and changing our privacy practices as new technology emerges
  • Using Privacy Impact Assessments and testing to monitor compliance


Q: Why does Arity have high standards for data privacy?

We recognize that location data demands the utmost care and protection. We also know this type of data can be used for good: to improve traffic and road safety, detect crashes, and be used to price insurance, which can help safe drivers save money. We do not take this responsibility lightly; it’s at the cornerstone of how our company functions.

When combined with our dedicated data privacy team, leadership that prioritizes privacy, and a company-wide commitment to continuous improvement, we are confident in our ability to prioritize and protect sensitive consumer data.