What’s under the hood: Arity Engineering

While we are passionate about data, it’s our people who drive us forward. Read about our Engineering team.

The key to smarter, safer DOT strategies? Ground truth data.

Road construction work being done with lanes closed sign

With a 60-day mandate to identify and act on urgent road safety needs, how can ground truth driving behavior data enhance safety strategies?

Discover how retail marketers can supercharge their strategies by combining online and offline behavioral data – including driving data.

Beautiful young woman text messaging on smart phone while refueling gas tank at fuel pump

Pass-by traffic isn’t enough. Say hello to predictive data – your key to C-store marketing success.

Shot of a young businessman having coffee and using a computer during a late night in a modern office

Arity explores three problems with auto insurance marketing KPIs, along with one solution to boost performance without overspending.