Supercharge your 2025 marketing campaigns with driving behavior data

Regardless of industry, it’s a tough market out there. Nowadays, launching a campaign is kind of like trying to stand out in a “Where’s Waldo?” picture book. Unless you’re somehow setting yourself apart – for Waldo, that’s wearing a red and white striped sweater and hat – your campaign is pretty much lost in a sea of digital advertising.

Global ad spend has more than doubled over the last decade, which means a one-size-fits-all approach is no longer good enough to stand out in consumers’ eyes.

That’s where the Arity Marketing Platform comes in. Powered by the largest driving behavior database for targeted marketing, marketers can now supercharge their campaigns to stand out, engage, and convert new customers. Watch our video to learn how.

Unique data for unique audiences

Do you want to start off 2025 with smarter, more precise ways to reach your best customers? As a mobility data and analytics company, Arity turns driving behavior data into targetable audiences, empowering you to reach tens of millions of U.S. drivers based on how, when, and where they drive.

The Arity Marketing Platform allows you to segment and target consumers based on annual miles driven, driving risk, commuting habits, frequently passed destinations, and more.

Customizable campaigns for meaningful connections

On average, consumers see anywhere from 4,000 to 10,000 ads daily, which makes ad fatigue a likely roadblock – and ad relevance is crucial to overcome it. With third-party driving behavior data, you can create a more complete, holistic view of your best customers – who they are, what they want, and their day-to-day behaviors that influence purchasing decisions – which enables you to craft messaging that resonates and converts.

With the Arity Marketing Platform, you can reach consumers with customized campaigns that resonate, whichever stage of the sales funnel they’re in – from awareness, to engagement, to conversion.

What does this look like IRL?

• Car manufacturers can tailor promotions based on how frequently consumers drive. For instance, they can advertise EVs to low-mileage drivers since people who drive less may be more likely to purchase EVs while showcasing comfort vehicles to long-distance commuters who may be more interested in features like massaging seats.
• An auto insurance marketer could tweak their messaging based on how safe or risky someone drives, highlighting competitive rates to safer drivers who are likely to be more profitable long-term while emphasizing accident forgiveness and roadside assistance to riskier drivers.
• Gas stations with a quick service restaurant (QSR) can target consumers who often drive pass since convenience and location are a top selling point, with consumers preferring to gas up either near their home or along their day-to-day routes. They can also tailor messaging, as morning commuters may be interested in a discount on coffee, while late-night drivers may be more interested in learning a QSR is open 24/7 with an “after-hours” menu.

Data-driven decisions for higher ROI

In addition to reaching and engaging consumers, the Arity Marketing Platform can help you connect with them in a more efficient way to drive a higher campaign ROI. Within the platform, marketers can:

• Tailor marketing spend to customer lifetime value (LTV) by optimizing ad campaigns based on potential LTV. For example, depending on their overall strategy, auto insurance carriers can spend more money to reach drivers with a safer driving record, and less to reach drivers that are more likely to have an accident.
• Benchmark easily with turnkey execution of cost per click (CPC)-based KPIs, consistent with other walled garden marketing tactics. Real-time reporting and ongoing optimization are available and easy to use within the Arity Marketing Platform.
• Partner confidently with fully managed services for setup, goal optimization, and reporting. The Arity team has significant experience in the programmatic space, partnering with brand marketers to reach and exceed their awareness, engagement, and customer acquisition goals.

Are you ready to supercharge your marketing campaigns with driving behavior data? Let’s start a conversation around how the Arity Marketing Platform can work for you in 2025 and beyond.