Move: A blog by Arity

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Behind the data: Allstate America’s Best Drivers Report®

Arity’s Jordan Williamson shares key takeaways from his team’s experience pulling and analyzing driving data for the 16th Allstate America’s Best Dr…
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Koko Head Regional Park, Oahu, Hawaii, United States.

Smart segmentation: 12 ways to reach people based on how they drive

Arity’s Jen Gold shares twelve ways marketers can segment and reach consumers based on how, when, and where they drive.
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Young woman drinking juice and driving car

3 “blind spots” in designing safer roads  

Key takeaways from the ITS America webinar, “Checking blind spots: Mapping risk-significant driving behaviors to design safer roads.”
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Your guide to auto insurance market segmentation  

What is auto insurance market segmentation? And how does data make it easier for carriers?
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Beautiful young caucasian female client customer choosing new car, trying checking its options, tire, wheels while male shop assistant helping her to choose it at dealer auto shop

Accelerating C-store visits: Mobile ads in the Arity Marketing Platform

Learn how one fuel retailer used Arity’s Predictive Point of Interest (POI) Audiences to target mobile ads and drive store visits, achieving 22% conversio…
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A young couple shopping in a small convenience store.