Industry

Marketing & advertising

Reach your best customers based on how, when, and where they drive

Leverage the world’s largest driving behavior database for targeted marketing.

Auto insurance marketers can use Arity marketing solutions to connect to their best customers based on driving risk and driving behavior data.

Other marketers, including those in the auto aftermarket, automotive, retail, and QSR sectors, can reach their best customers with the right messaging based on how, when, and where they drive.

Benefits

Boost marketing ROI

Use our marketing solutions to focus your efforts on reaching the audiences with driving behaviors you’re targeting

Optimize for true customer value

Ensure you’re serving the best offers to each user based on their actual driving data and associated driving risk

Reach prospects meaningfully

Leverage driving behavior data to deliver relevant messaging based on each customer’s movement and driving experiences

Solution

Arity Marketing Platform

Reach millions of validated drivers segmented by driving behaviors

Display customized ads to the customer segments you seek by targeting based on actual driving behavior.

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Solution

Arity Audiences

Target drivers based on risk, mileage, commuting habits, and more

More effectively reach your ideal audiences with the best offers to eliminate wasted spend, increase retention, and achieve optimal customer LTV.

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LeadCloud data integration capabilities

Industry expertise

The professional services team has over 10 years of experience connecting publishers and carriers. From initial quotes to transmitting leads, we get you up and running quickly.

Streamlined

LeadCloud helps auto insurers and other large advertisers connect instantly to real-time feeds from publishers, inventory suppliers, third-party data suppliers, and lead aggregators at scale.

Proven

Founded in 2013, our platform has built over 10,000 unique integrations and serves 350+ customers including over 70 carriers, processing 2M transactions daily.

Transparent

We offer comprehensive delivery support, real-time reporting, and optimization tools for both advertisers and publishers.

Efficient

Deploy integrations to any data partners within days, saving you money on IT expenses.

Trusted by companies large and small

Blog post

The secret to finding your best customers?

Use third-party data to better understand them

Why waste your advertising efforts, spending time and money only to connect with the wrong people? Here’s how third-party data can help.

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News & insights

blog post

Smart segmentation: 12 ways to reach people based on how they drive

Arity’s Jen Gold shares twelve ways marketers can segment and reach consumers based on how, when, and where they drive…

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blog post

Your guide to auto insurance market segmentation

What is auto insurance market segmentation? And how does data make it easier for carriers?

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blog post

Accelerating C-store visits: Mobile ads in the Arity Marketing Platf…

Learn how one fuel retailer used Arity’s Predictive Point of Interest (POI) Audiences to target mobile ads and drive s…

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news

How to revitalize auto insurance coverage with telematics

Arity's Henry Kowal and industry expert Matteo Carbone discuss 4 issues that are needed to solve in order to unlock the…

Digital Insurance

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