Marketing & advertising

Mobility data is contextually enriched telematics data. Telematics data includes driving behavior, location, mode of transportation, and device data. Mobility data combines raw GPS, mobile phone, and vehicle device data with contextual information, like weather, time of day, or traffic.

With insight into driving risks, auto insurance marketers can more specifically target the types of customers they want, depending on the insurer’s strategy. 

• Carriers seeking profitability might want to focus on a certain audience segment – lower-risk drivers. These customers are most likely to improve loss ratios.   

• Carriers seeking growth can connect with customers through ads personalized to the different risk categories to increase bind rates.   

• Carriers with a niche strategy focused on higher-risk drivers can use our driving data to guide their advertising segmentation and marketing spend.  

Using driving data allows an insurer to maximize their marketing spend and target the types of drivers that align most with their strategy.   

Retail marketers may want to use mobility data to drive acquisition, personalization, engagement, and retention. 

• Acquisition: Mobility data solutions help retailers reduce customer acquisition costs by identifying audiences that are most likely to pass by your locations – those most likely to convert. 

• Personalization: With mobility data solutions, retailers can tailor ad messaging and timing based on how, when, and where users drive, increasing the likelihood that they will click on an ad. 

• Engagement: Mobility intelligence – insights into consumers’ travel and driving behaviors – helps businesses by providing context that makes them more convenient. This context informs a more seamless overall brand experience, enabling engagement. 

With a software development kit (SDK) that gathers mobility data and insights – such as the one by Arity – retail brands with mobile apps can quickly collect and analyze mobility data and enhance the mobile app experience. Telematics SDKs integrate directly into your mobile app to collect and provide insights on your customers’ driving speed, location, and common routes.