How QSRs can use driving data to win during the holiday retail season

Driving behavior data to help power QSR marketing

Every holiday season, retail parking lots overflow as shoppers hunt for gifts, decorations, and deals. Yet, quick-service restaurants (QSRs) and fast casual locations often see flat or declining visits during this busy period. What if you could turn the surge in retail shoppers into loyal customers for your restaurant locations?

The answer lies in understanding and activating driving behavior data.

Why driving behavior data matters for QSR and retail success

Mobility insights reveal how, when, and where people move during the holiday season. Shoppers crisscross cities and suburbs, taking unusual routes, facing time sensitivity, and adapting to winter weather. These patterns create new opportunities for QSR and fast casual brands to reach high-value audiences.

Key benefits of driving behavior data:

  • Pinpoint retail-bound drivers: Identify shoppers who pass by your locations every day
  • Activate targeted campaigns: Reach audiences with timely, location-aware ads before, during, or after their retail trips
  • Measure real impact: Attribute ad exposure to actual store visits and optimize for holiday ROI

Use cases for QSRs: Turning data into holiday sales

Consider these scenarios:

  • How can a sandwich shop target electronics store customers to boost sales?
  • What if a pizza chain could reach shoppers stocking up on groceries before they make their dinner decision?
  • How might a coffee brand entice retail shoppers to warm up after a long day of holiday errands?

With driving behavior data, QSR and fast casual marketers can:

  • Segment audiences based on shopping destinations, driving routes, and time of day
  • Deliver relevant creative that connects shopping behavior to mealtime decisions
  • Time messages dynamically so ads appear before drivers are en route to or from retail trips

Ready to use driving data to transform holiday traffic into loyal QSR customers?

Don’t just watch the holiday retail rush — capture it. Activate driving behavior data to convert retail-bound drivers into loyal, repeat customers for your QSR or fast casual brand.

Contact Arity today to discover how driving data can power your retail business.