Articles

How to increase mobile app engagement through personalized goal setting

By encouraging better habits and helping users monitor their progress, you can help them meet their personal objectives.

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Making city planning smarter with mobility data analytics

Mobility data analytics can reveal traffic patterns and aid city planning by informing road safety and public transport decisions. Here’s how.

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Does your auto insurance marketing strategy focus on retention?

Focusing on customer loyalty? Insurance underwriting data and a strong telematics program may be the best solution.

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Electric vehicles and usage-based auto insurance: What every insurer needs to know

What’s different about insuring EVs, and how can auto insurers adapt?

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How the transportation industry can help defeat distracted driving with driver behavior data

With telematics data, you can influence safe driving behaviors. Here’s how.

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How the transportation industry can use collision data to make roads safer

Collision data can help the transportation industry build solutions for safer roads.

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How to make mobile app experiences more engaging with vehicle behavioral analytics

You can empower customers to make safer driving decisions by gamifying, streamlining, and prioritizing accessible mobile app experiences with the help of vehicle behavioral analytics.

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How to price accurately at time of quote with telematics risk prediction

Insurers can understand more about what matters most for pricing — their customers’ real driving habits — by filling in pricing gaps with driving data.  

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Improving insurance ratemaking and telematics adoption

Lower, personalized rates could incentivize more customers to opt into a telematics program.

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Inform your driver risk assessment at-quote

While your customers are priced fairly based on their actual driving behavior, you can increase profitability by pricing more accurately.

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Inspiring innovation with driving behavior data

By gaining a deeper understanding of your customers, you can strategically improve a wide array of products and processes.  

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Meet your customers where they are: Personalize your mobile app with a mobility SDK

When it comes to user engagement, data from a mobility software development kit (SDK) provides new insights into user behaviors that help to further personalize your app experience. 

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Mobility data 101: A beginner’s guide to leveraging a telematics SDK for your mobile app

Mobile app publishers that take advantage of mobility data gain a competitive edge by improving their ability to refine the in-app experience. 

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Power your insurance marketing strategy with authentic personalization

As personalization grows more granular and targeted, insurance marketers need better data and accurate insights to create authentic connections with their customers.

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Provide a seamless customer experience with mobility intelligence and mobile app development software

By providing access to real-time driving data with our mobile app development software, we provide mobility intelligence solutions that help you keep up with customers’ high expectations for convenient experiences.  

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Taking your auto insurance marketing on the road: How to convert commuters

How can auto insurers combine traditional marketing methods with newer, innovative solutions to close deals with today’s insurance prospects?

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The answer to today’s biggest transportation problems? Data collection from driving events

By leveraging driving data, we can derive accurate insights on actual driving behavior to identify transportation challenges and build solutions for the future of transportation.  

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The future of auto insurance pricing is personalization

How do you keep your pricing models accurate, competitive, and timely? The answer lies in a more personalized approach to auto insurance.

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The telematics golden ticket: Accurate insurance risk data tied to historical claims

How do we fill existing gaps in assessing the risk profile of drivers? The answer lies in risk data tied to historical claims.

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Three reasons mobile app retention is declining — and strategies to beat it

If consumers are quick to delete irrelevant apps, then user engagement is key. Here’s how to win at engagement.

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Transportation 101: Understanding the future of mobility

In Transportation 101, we provide a glossary of common terms we use when discussing the future of mobility.

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Wearables and in-car notifications: Use mobile app personalization to engage users on the move

Mobile app developers can use push notifications to reach and engage customers better than ever before. Here’s how.

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What’s different about Gen Z's insurance customer lifecycle?

With a mobile telematics program, you can create a regular touchpoint with Gen Z drivers — while capturing their telematics data.

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Why a mobile telematics SDK isn't just for the transportation industry

Across sectors, mobile app publishers can implement a mobile telematics SDK to learn about their users’ commuting habits, common routes, and other behaviors.

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Why implementing a telematics data insurance program may be easier than you think

With a partner to help you overcome upfront costs, leadership buy-in challenges, and implementation challenges, telematics can be simpler than you think.

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Why insurance customer retention should be higher on your list of marketing KPIs

By re-evaluating your marketing KPIs, you can change your focus to customers with the highest lifetime value and boost profitability.

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Why mobility data — not mobile location data — is the key to understanding your customers

Compared to location data, mobility data helps enterprises across industries level up their connections with customers.

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