Beyond the front door: Safety at home and on the road
A smart home is no longer a vision of the future. A 2024 survey revealed that 93% of Americans own at least one smart home device, while 42% report that most of their home devices are “smart.” But with mass adoption also comes a saturated market, leading smart home businesses to seek unique features that will help them stand out.
The growth challenge for smart home brands
The global smart home market is projected to grow from $147.5 billion in 2025 to $633 billion by 2032, but the U.S. market for traditional devices such as home entertainment and thermostats is slowing, and the surge of smart home adoption starting in 2020-21 appears to have plateaued.
Instead, growth is predicted in emerging regions and in categories such as safety.
Consumers crave safety
51% of consumers cited safety as a top concern when considering smart home features. Security cameras, smart door locks, remote monitoring services, garage door operation, timed lighting systems — all can be controlled through an app and offer a sense of safety and control for homeowners. In fact, safety and security are the fastest-growing segment in smart home ecosystems, with 151% growth from 2019–2023. Consumers are increasingly willing to invest in smart home security for peace of mind.
That desire for safety doesn’t end when we walk out of our front door. Driving plays a central part in most Americans’ lives, with people exhibiting both emotional attachment and an expectation for safety in their vehicles. In a recent survey, 90% of people shared a fondness for their car and 40% even admitted to “loving” it. And they want smart technology in those cars, too: 62% of U.S. car buyers expect their vehicle to come equipped with blind-spot cameras, and 61% demand parking sensors.
One way to address this desire for safety in the home and on the road? Crash detection. By adding crash detection to the bundle of safety features in a typical smart home setup, consumers get access to wraparound protection, whether they are at home or in their vehicle.
By adding crash detection to the bundle of safety features in a typical smart home setup, consumers get access to wraparound protection, whether they are at home or in their vehicle.
What is crash detection and how does it work?
Crash detection uses smartphone sensors, telematics data, and AI models to detect collisions in real time and trigger emergency response workflows.
How does Arity Crash Detection work? Sensor data from an accelerometer (measures acceleration, can be on a mobile device or in a car) and a gyroscope (measures physical orientation, again, on a mobile device or in a car) feeds into a crash detection model, which validates the data as a crash and determines the correct partner-configured response (such as an emergency dispatch or a notification) that matches your brand tone and consumer experience.
Arity’s proven crash detection model has identified over 118,000 verified crashes since 2019 and detects an average of 1,000 crashes per day. Our data comes from mobile telematics, auto insurance claims (ensuring insurance-grade accuracy), and crash testing, a multi-layered combination of sources that allows our model to continuously evolve and improve.
Our scalable architecture works across smartphones, and integration would be a snap with SDKs and APIs for iOS, Android, and connected devices. Whereas other crash detection solutions may not be able to integrate, Arity’s SDK has the power to create seamless experiences for your smart home customers. Moreover, we have invested in advanced model deployment (AMD) within the Arity SDK so that we can deploy complex models without hard coding them, enabling us to push any new configurations within a matter of weeks, depending on the scope of the changes.
Why smart home brands should care about crash detection
Creating a seamless integration between smart home features and vehicles offers a unique benefit for safety-conscious consumers.
- Extend your brand promise: Move from “home protection” to “protection everywhere,” covering customers both at home and on the road.
- Consumer demand: Consumers want safety wherever they go. The interest in automated driver assistance technologies, for example, is extremely high, with well over three-quarters of YouGov survey takers ranking such safety features as parking and rear collision warning systems, blind spot monitoring, and emergency braking warnings as important to have in their car.
- Market opportunity: Connected car safety solutions are projected to grow at 25.2% CAGR through 2033, driven by demand for crash detection and emergency response features. The connected car market overall is projected to hit $422.7 billion by 2032.
The business benefits of crash detection for smart home leaders
For the smart home business leader, incorporating crash detection into a smart home package offers growth opportunities such as:
- New revenue streams: Offer crash detection as a premium subscription or bundled feature with home security plans.
- Differentiation: Stand out in a crowded smart home market by delivering unique mobility-linked wraparound safety services.
- Consumer retention: Deepen engagement by integrating home and vehicle safety into a single ecosystem.
- Partnership potential: Collaborate with automakers, insurers, and mobility apps to expand reach.
Conclusion
Crash detection offers a way to redefine relevance, tap into the booming connected car market, and deliver the wraparound safety that consumers crave. For smart home businesses, crash detection is not just an add-on; it’s a strategic move that helps future-proofs your portfolio.