The full potential of C-store mobile apps

How are convenience stores currently using mobile apps?

Right now, convenience stores are leveraging mobile apps in a handful of different ways.

• Basic information: hours, location
• Order services: delivery, pickup. How can consumers receive the services that they’re providing?
• Point of sale features. Do you have money or points on your account? Do you pay with the mobile app to make the process more seamless?
• And lastly, rewards programs and loyalty to boost engagement.

So how can you engage with that consumer to continue to fit into their lifestyle?

Now, while these all provide value, mobile apps can and should be doing more than just things like convenience, and there’s opportunity to grow into different solutions.

Why is relying on traditional app features no longer enough?

The goal in this space isn’t just to have an app. The goal is to turn casual users into loyal customers.

And the reason for that is, loyal customers tend to spend 12% more than unloyal customers or non-members. This means that stores need to find ways to make their interactions feel more personal and relevant to increase engagement and drive those repeat visits.

The key here lies in predictive data and real-time engagement. Instead of just reacting to a customer’s behavior after they make a purchase, stores can use mobile insights to anticipate a consumer’s needs before they look to make a purchase – and then influence their next visit.