Adapting C-store strategies with mobile digital engagement

What major shifts are challenging convenience stores today?

The rise of electric and hybrid vehicles means fewer consumers are actually stopping for gas.

And second, as gas prices continue to increase, those who do stop for gas are starting to look for more discounts and going to the lowest price rather than just the stations that they usually visit.

Additionally, remote work has altered commuting habits leading to less predictable store traffic. And now as workers are going back into the office, we’re starting to see those habits change again, even more.

How can c-stores stay competitive amid these challenges?

Fewer trips to the pump and fewer consumers. Passing by means fewer chances for impulse purchases inside the store.

It’s time for stores to rethink how they optimize foot traffic.

Traditional methods like big store signs with deals displayed aren’t enough anymore. Digital engagement is crucial.

The opportunity here lies in mobile apps. The app space is highly competitive right now. Consumers are bombarded with options from QSRs to grocery stores, all offering loyalty and rewards, different type of payment features to stand out.

C-store apps need to be well-designed, intuitive, and most important, genuinely valuable. Otherwise, consumers either won’t use it or they’ll just delete it from their device.