Mobile telematics: Your ticket to Gen Z customers

Are you ready to capture the Gen Z drivers pouring into today’s insurance market? In “Mobile telematics: Your ticket to Gen Z customers,” we’ll share our secrets to success in winning over Gen Z drivers through behavior-based pricing with a convenient digital interface.

• As Gen Z drivers look for policy pricing factors that are more within their control, states are also looking to ban the use of non-driving factors in setting rates.
• Gen Z drivers are looking for a digital experience with fair pricing models that reflect their actual driving habits — and ditching companies that operate solely on traditional proxies.
• A growing number of states such as Colorado, Illinois, Nevada and Washington are looking to ban the use of non-driving factors in setting rates. As a result, insurers must adjust long-standing insurance marketing techniques to win over the youngest drivers on the road and stay ahead of the potential regulatory changes.

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