Suerte Tequila case study

Overview

Retail marketers have long used demographic data to target prospective customers. But what if they could also leverage data that reveals when and where their ideal customer cohorts are most likely to make a purchase?

Mobility data, also known as driving behavior data, can do just that. It can reveal where and when their ideal customer cohorts are most likely to buy – making it easier to reach prospective customers at the right place and the right time.

The challenge

The spirits brand Suerte Tequila wanted to stand out in a crowded market and drive measurable results at retail stores. They knew that they wanted to launch a campaign during the fall, a critical time leading up to the bustling holiday season.

Campaign objectives

With this campaign, they wanted to achieve several goals:

1.     Drive visits to Prime Beverage store locations that stock Suerte Tequila

2.    Increase in-store case sales during the campaign period

3.    Boost brand awareness and favorability among tequila drinkers

Find out how partnering with Arity enabled retail brand Suerte Tequila to achieve the following results.

The results

Foot traffic and sales impact

• 93% incremental lift overall 
• Arity mobility audiences outperformed generic behavioral audiences with a 320% incremental lift 
• In-store case sales rose 114% during the campaign period

Conclusion

By meeting their ideal customers where they were, Suerte Tequila increased brand awareness and sales. Tequila’s success shows what’s possible when brands move beyond generic targeting and embrace real-world insights.