Arity Private Marketplace

Reach millions of validated drivers segmented by driving behaviors

Display customized ads to the customers you seek by targeting based on actual driving behavior.


Reach your best customers in a privacy-first world

Smart marketers are looking for new ways to reach their best customers effectively

Learn how private marketplaces (PMPs) offer access to high quality inventory, programmatic efficiency, brand safety, and transparency.


Target effectively
Target based on risky driving behaviors, driving distance, commuting habits, and more
Reach the highest LTV prospects
Optimize based on potential customer LTV — not just clicks and conversions
Benchmark easily
Turnkey execution with CPC-based KPIs, consistent with other walled garden marketing tactics
Partner confidently
Fully managed service including setup, optimization to your goals, and reporting

News & insights


Arity PMP helps customize ads based on consumer driving behaviors

Arity’s Private Marketplace can help marketers reach their best customers based on how, when, and where they drive.
Retail Touchpoints
blog post

Reaching your best customers with private marketplaces 

Here are three takeaways on audience targeting from Director of Product Marketing Jennifer Gold’s video in eMarketer.
blog post

Is summer driving safe?

Are you planning a road trip this summer? Here are two trends to know before you hit the road.
blog post

Auto insurance marketers: Your guide to meaningful KPIs in 2023

How can auto insurance marketers redefine success with KPIs that are more accurate and meaningful?