#WeAreArity Wednesday: Louisa Harbage-Edell

When my friend asks me what it is that I do again, I say…

I focus on go-to-market strategy and sit in the Venn diagram between product, sales, customer success, and marketing so we can successfully bring our products to customers. That includes tackling things like market sizing, market fit, positioning and messaging and product launches, and ensuring everyone – prospects, customers and our team – properly understands our products and their value.

In your own words, what is Arity?

Arity works to understand people’s driving behavior and then applies those insights to solve a wide variety of problems: from helping connect people with emergency services after a crash to helping insurance companies better manage risk to helping rideshare companies recruit drivers to helping a city decide if they should add a stoplight to make a particular intersection safer.

What is your work for home set up like?

I’m lucky to have a dedicated home office. It’s filled with lots of art, a few plants, and a wall of books.

We all commuted into the office prior to COVID, how are you spending the extra time?

I’ve been kayaking and sailing regularly. It’s been really nice to get out on the water and relax during these crazy times!

Most people don’t know I…

Am a total beer nerd. I’m fascinated by brewing science and given half a chance will wax poetic about things like esters and phenols. My husband and I initially bonded over our love of craft beer and homebrewing and we even made all the beer for our wedding – 60 gallons of it! As a bonus, both my brother and one of my brothers-in-law are professional brewers, so I basically have access to walking encyclopedias on the subject any time I have a question.

I am a total beer nerd. I’m fascinated by brewing science and given half a chance will wax poetic about things like esters and phenols.

The theme song of my life is…

As someone who tends to throw myself fully into everything I do, one song that always resonates with me is “Standing Outside the Fire” by Garth Brooks.

Would you get in a self-driving car? Why or why not?

When they’re fully functional? Sure, but we’re still a few years out from self-driving tech that can safely navigate all roads and conditions.

Favorite innovation pioneer?

Garrett Morgan. A Black man born in 1877, he earned enormous success despite significant adversity. He created numerous new products and processes but is probably best known for inventing the 3-position stoplight where he added the precursor to today’s yellow light to give drivers a warning the light was going to change, which made traffic lights immeasurably safer and has prevented countless crashes in the almost 100 years since its implementation.