#WeAreArity Wednesday: Lauren Krieberg

When my friend asks me what it is that I do again, I say…

I help mobile applications take Arity technology and use it to develop personalized experiences for their users. The product I work on that people most tangibly relate to is our Collision Detection offering, which uses mobile phone sensors and Arity’s data science models to detect when someone has been in a car accident; from there, we can provide options for the person to receive emergency help if needed, or start an insurance claim, etc.

In your own words, what is Arity? 

Arity provides user-level driving insights to predict certain future actions based on past behavior. These insights can also power a lot of benefits to the user, such as allowing people to get insurance that takes into account how they actually drive rather than solely rely on non-driving related information about them. This can give control back to the user, who can make behavioral changes like not using their phone when they drive and speeding less, which can lead to concrete savings to the individual and safer roads for everyone.

What is your work for home set up like? 

Initially it had been anywhere that I could grab a quiet spot, so it changed throughout the day. Lately I’ve been able to have a consistent spot to sit near a window, surrounded by a few indoor plants that I have managed to keep alive for a few months now (this is a record for me), for both a brighter and more calming vibe.

We all commuted into the office prior to COVID, how are you spending the extra time? 

The “extra time” has been repurposed to getting my kids ready for their day since they are around much more than before! I have become even more appreciative of my moka pot and it I find it to be a bit of an everyday engineering marvel.

Most people don’t know…

That I am a big fan of women’s soccer. The US women’s national team has been my all-time favorite team to follow in the World Cup and Olympics since I was young, but I’ve also started watching some more of the NWSL in America and WSL in England.

The theme song of my life is… 

Ever changing! I don’t have a theme song but I’m playing some Robyn songs right now.

Would you get in a self-driving car? Why or why not? 

Maybe one day! Due to the high physical risk involved I don’t see myself being an early adopter, I’d wait for the data on this one.

Favorite innovation pioneer?  

Rose Marcario, the former CEO of Patagonia. She was able to show there doesn’t need to be a tradeoff between corporate profits and corporate responsibility—you can be successful at both! During her time as CEO of Patagonia, they were a profitable company that quadrupled their revenue while she was at the helm, and at the same time she led the company’s significant innovations in sustainable retail practices and commitment to environmental activism.