Move: A blog by Arity

Paul Dean discusses telematics for advertising, sharing what it is along with its three key benefits to auto insurance marketers.

In a challenging time for the insurance industry, CSAA Insurance Group is forging new ground with telematics innovation.

How can marketers adjust to such a monumental change in customer behavior over the last few years, and what lessons can they take away from it?

Three ways driving data can increase the value of your mobile app inventory.

Why waste your marketing and advertising efforts only to connect with the wrong people? Here's how third-party data can help.