How telematics is revolutionizing auto insurance marketing strategies
Arity’s Jen Gold shares five ways telematics is changing the way auto insurance carriers approach growth.
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Smart segmentation: 12 ways to reach people based on how they drive
Arity’s Jen Gold shares twelve ways marketers can segment and reach consumers based on how, when, and where they drive.
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Your guide to auto insurance market segmentation
What is auto insurance market segmentation? And how does data make it easier for carriers?
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Accelerating C-store visits: Mobile ads in the Arity Marketing Platform
Learn how one fuel retailer used Arity’s Predictive Point of Interest (POI) Audiences to target mobile ads and drive store visits, achieving 22% conversio…
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Arity + Clear Channel Outdoor at POSSIBLE: New data, new media for marketers
Director of Product Marketing Jennifer Gold shares three key highlights from her masterclass at POSSIBLE 2024.
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