Mobile ad conversion with Arity Predictive Mobility

For many fuel retailers, maintaining a consistent and loyal customer base poses a significant challenge since consumers often choose where to make their pit stops based on gas prices. This single-factor decision-making only intensifies in times when price sensitivity is heightened and every cent per gallon can sway a consumer’s choice. One fuel retailer that we’ll call “Southern Fuel”* observed a noticeable decline in store visits and decided to seek out new, innovative ways to boost store traffic.

Although many fuel retailers may be doubling down on their loyalty programs to combat this challenge of declining customer visits, mobile ads are also an extremely valuable component. These digital ads empower fuel retailers to cast a wider net to continually increase awareness and improve store visit conversions.

To optimize their mobile ads to reach their desired audience, Southern Fuel engaged Arity. Using Arity Predictive Mobility, the fuel retailer was able to target mobile ads to a custom audience of drivers who regularly pass by one or more of their locations. This was accomplished through the Arity Marketing Platform, which offers a full-funnel solution for marketers who want to reach their best customers based on how, when, and where they drive.

The results

• 12% conversion within 2 days and 22% conversion within 7 days
• 8.6% of these conversions were from new or lapsed customers

Download our case study for more details.

*For the purpose of this case study, Southern Fuel is an alias for our fuel retail partner.