Arity’s annual holiday driving behavior report

We all know that holiday travel can be hectic. It’s no surprise, for example, that driving home the day before Thanksgiving can be, let’s just say, not very relaxing. But what if you had a more precise picture of how driving behavior shifts around the holidays?

Using Arity’s mobility data, we can dig a little deeper and blend driving patterns with real-world context – things like time of day, day of week, and major events – to uncover actionable insights.

How do driving patterns shift before, during, and after major holidays?

Holiday driving behavior trends in this report

• The busiest driving day during the Thanksgiving holiday
• The busiest drive time on the day before Thanksgiving
• Black Friday driving trends
• The highest increase in trip distance for the Christmas holiday
• The day with the highest increase in high-speed driving for the Christmas holiday
• The time with the highest amount of distracted driving during the New Year’s Eve holiday
• And much more

For consumers, this driving trend report will help you understand when the best times are to hit the road during the holidays. For retailers, these insights can clarify when you might experience the most in-store traffic – beyond Black Friday – enabling you to adjust staffing and stock accordingly. And for those in the transportation ecosystem, this driving behavior report can bring to light when the roads are the most risky.