Driving trends: 3 insights to bolster retail engagement

Retail success today depends on understanding customers beyond traditional demographics. Age, income, and credit scores only tell part of the story. To truly connect with consumers and keep them coming back, you need insight into how they live, move, and interact with the world around them.

That’s where mobility data comes in. It’s more than tracking miles driven. It’s about uncovering real-world patterns in consumer behavior through the lens of driving habits. These patterns reveal how lifestyle shifts, commuting trends, and daily routines influence shopping decisions, brand loyalty, and engagement opportunities.

Our latest report looks at 2025 driving trends to inform consumer insights. We’ve analyzed 2 trillion miles of trip-level data across to paint a clearer picture of consumer mobility. This isn’t just information, it’s actionable intelligence that retailers can use right now to sharpen strategies and win in the market.

Why mobility data matters

Consumer behavior is changing fast. Hybrid work schedules, evolving urban traffic patterns, and new technology habits are reshaping when and where people drive. These shifts ripple into retail, affecting store visits, inventory issues, and even marketing effectiveness.

By understanding these changes, retailers can:

• Attract the right customers with location-aware campaigns that align with real-world movement.
• Engage more effectively by timing promotions to match peak travel periods and shopping windows.
• Retain loyalty through personalized experiences that reflect how customers actually live and move.

What you’ll learn in this tip sheet

Our research uncovers:

• Emerging mobility trends that signal where consumer attention is headed.
• Behavioral patterns, helping you tailor offers and outreach.
• Data-driven strategies to anticipate shifts before they impact your bottom line.

From commute changes to weekend travel habits, these insights reveal opportunities to drive customer engagement in ways static data simply can’t.

Don’t wait for trends to catch you off guard. Get ahead with driving insights that turn data into decisions.