Driving trends: 3 insights to fuel smarter marketing strategy

Consumer behavior is changing — and that gets reflected in the way people move. For marketers, these shifts aren’t just statistics; they’re actionable insights. Understanding how driving habits evolve can help you sharpen targeting, craft messaging that resonates, and design campaigns that truly connect.

Our latest tip sheet reveals why mobility data, also known as driving data or driving behavior data, is the next big advantage for marketers. It’s more than tracking miles driven. It’s about uncovering patterns in real-world behavior that influence when, where, and how consumers engage with brands. These insights go beyond static demographics to show how lifestyle changes, commuting trends, and travel habits shape purchasing decisions.

Why mobility data matters for marketing

Traditional audience segmentation often relies on age, income, or ZIP code. But these proxies miss the dynamic behaviors that define today’s consumers. Arity mobility data fills that gap, as we’ve analyzed 2 trillions of miles of trip-level data across audience segments — giving you a clearer picture of how people live and move.

With this knowledge, marketers can:

• Target smarter by aligning campaigns with real-world movement patterns.
• Optimize timing to reach audiences during peak travel windows.
• Personalize messaging based on behaviors that signal intent and lifestyle.

What you’ll find in this tip sheet

Inside, you’ll discover:

• Five key driving trends for 2025—from the return of the morning commute to the rise in highway speeds.
• How these trends impact consumer exposure, daily routines, and engagement opportunities.
• Practical strategies to turn mobility insights into marketing results.

Whether it’s adapting to longer trips, leveraging safer driving behaviors, or anticipating congestion patterns, this report gives you the tools to stay ahead of shifting consumer habits.

Don’t let these insights pass you by. Download the tip sheet today and start transforming mobility data into a marketing advantage.