Driving measurable marketing results for an auto repair brand with mobility data

The challenge

An automotive maintenance and repair brand wanted to drive sales efficiently and effectively.

In fall 2025, they partnered with Arity to launch an omnichannel marketing campaign. The goal: drive consumers to selected store locations by using Arity’s mobility insights to reach users most likely to convert.

The approach

Arity believes that real-world driving data offers unique, actionable insights for retail and service brands. By understanding how, when, and where consumers drive, Arity can help clients like this auto service brand reach high-value audiences at the moments they’re most likely to convert. This approach goes beyond traditional demographic targeting, enabling precise activation and closed-loop measurement — ultimately driving measurable improvements in brand awareness, favorability, and in-store visitation.

Campaign objectives:

Deliver an omnichannel campaign to increase store visits
Use mobility data to target high-potential audience segments
Measure impact across media, brand, and visitation metrics

The solution

Campaign strategy

The campaign was designed as a data-driven, omnichannel initiative that combined Arity’s advanced mobility insights with targeted media activation.

By leveraging Arity’s unique driving behavior data to build and target audiences, the strategy identified and engaged consumer cohorts across multiple channels, delivering relevant messaging at moments when they were most likely to consider automotive service. This approach ensured both broad reach and precise targeting, maximizing the impact on brand awareness and in-store visitation.

Target audiences:

High mileage: Adults 18+ living within 15 miles of selected stores, identified as high-mileage drivers
Ready for service: Adults 18+ nearby, identified by risky driving behaviors (hard braking, speeding, sudden acceleration)
Store location neighbors: Adults 18+ living within 15 miles of selected stores

Campaign execution

Omnichannel activation

Premium CTV (connected TV), CTV/OTT (over-the-top media), OLV (online video advertising), display
Top publishers included Tubi, Hulu, Samsung TV Plus, SmartNews, ESPN, and more

Media and audience strategy

Custom segments were built using Arity’s deterministic mobility data
Spend was optimized for high-performing segments and channels
Creative emphasized trust, speed, and reliability, which resonated with women and household decision-makers

The Arity difference

The campaign’s success stemmed from Arity’s ability to connect digital ad exposure with real-world consumer behavior.

By leveraging mobility data, the auto repair brand reached audiences who were not only demographically relevant, but also demonstrated driving behavior patterns that would suggest a need for car service.

The omnichannel approach — combining CTV/OTT for broad awareness, OLV for reinforcement, and display for retargeting — ensured that messaging was both timely and contextually relevant.

Custom audience segments, such as high mileage and ready for service, proved especially responsive, validating the power of deterministic mobility targeting to drive both brand lift and in-store visitation.

The results

Brand lift

Increased awareness by 15.2%
Boosted ad recall by 12.7% (8x the industry norm)
Increased brand favorability up 7.5%
The brand saw the strongest lifts among women, household decision-makers, and lapsed competitor customers

Visitation and market context

196% incremental lift in store visits
CTV/OTT delivered 908% incremental lift; display supported retargeting (69% lift)
Despite a 47–50% category decline, the auto repair brand’s visit share grew by 4.5% and passerby-to-visit conversion improved by 9.5%
Outperformed major competitors in market share retention and growth

Key takeaways for advertisers

Mobility data unlocks new opportunities: Understanding where, when, and how consumers drive enables more precise and effective targeting for retail and service brands.
Omnichannel strategies maximize impact: Integrating video, display, and retargeting channels delivers full-funnel results, from awareness to conversion.
Closed-loop measurement proves ROI: Linking ad exposure to actual store visits gives advertisers confidence in campaign effectiveness.
Custom segments drive performance: Deterministic audience building based on real-world behaviors outperforms generic targeting, especially in competitive or declining categories.

Recommendations

Double down on high-performing segments (high mileage, ready for service)
Expand conquest targeting to lapsed competitor customers
Use lookalike modeling to scale reach
Continue prioritizing CTV/OTT for reach and brand lift
Enhance creative with localized messaging and stronger calls to action

Conclusion

Arity’s data-driven omnichannel strategy helped the auto repair brand increase brand awareness, attract more customers, and increase market share — even as the overall category contracted.