What’s under the hood: Arity Analytics Read article
9 facts for 9 years of Arity!
What makes Arity different? It starts with our purpose and our people
Where we started
Fact #1 – Arity started in the auto insurance industry
Telematics is in our DNA. We were born out of the auto insurance industry with the objective of using driving behavior data to more accurately price policies, improving insurers’ books of business.
Since 2014, we have continued to refine and expand our telematics capabilities. Although we were originally part of Allstate Insurance, we officially spun out as our own company within The Allstate Corporation on November 10, 2016.
As we continued to innovate within telematics, we learned that driving behavior data at scale could inform more than just policy pricing – it could inform safety and efficiency across the mobility ecosystem.
Fact #2 – Arity aims to improve transportation
We realized that we could drive change with driving data. By maintaining a continuous connection with drivers, gathering a massive dataset, and having exclusive access to claims records, we could offer unparalleled insights that could power our mission to make transportation smarter, safer, and more useful for everyone.
Where we are now
Fact #3 – Arity has collected over 2 trillion miles of driving data
Since 2016, here’s what we’ve accomplished:
- We’ve expanded our connections (via mobile app and connected car partnerships), our dataset, and our suite of solutions – all of which help us get closer to achieving our mission.
- In 2022, we celebrated reaching one trillion miles of driving data collected. Today, we’ve amassed over 2 trillion miles with our dataset.
Fact #4 – Arity uncovers unique driving behavior insights
Arity goes beyond location data by capturing the full A-to-Z journey, analyzing 130+ daily trips from 45M+ active connections to see the bigger picture of consumer behavior.
Our most recent example is our Annual Driving Behavior Report. As consumers return to work, as extreme weather events disrupt our travel, and as some driving patterns begin to return to pre-pandemic levels, we continue to monitor driving trends so that these insights can improve transportation safety and efficiency for the mobility ecosystem.
Fact #5 – Arity solutions span multiple industries
Our solutions aren’t restricted to one sector or use case. The industries we serve include:
- Auto insurance: We’ve developed solutions that help insurers more efficiently target their market, bridge gaps in understanding driver risk, and motivate behavior change.
- Retail: Our offerings enable retailers to leverage consumer insights based on actual driving behaviors throughout the day.
- Marketing: We offer the world’s largest driving behavior database for targeted marketing.
- Mobile apps: App publishers can gain insights to drive engagement with users and increase ad revenue.
- Public sector: Transportation planners and engineers can use our mobility intelligence solutions to help inform crucial decisions for road safety and infrastructure projects.
Fact #6 – Arity excels as a workplace
Over the years, Arity has been recognized as a top place to work by Built In, Inspiring Workplaces, the Timmy awards, and more.
This year, Arity has once again made the Top 100 at the Inspiring Workplaces Awards. We ranked # 29 with special recognition for our commitment to wellbeing and employee voice.
Where we are going
Fact #7 – Arity is helping to shape the future of mobility
As we have continued to grow, so has the scope of our mission and our responsibility. As a mobility industry leader, we aim to convene thought leaders in the mobility ecosystem space to explore the ways we can work together to fix our broken transportation system.
As we have continued to grow, so has the scope of our mission and our responsibility.
This is where our Arity Insights conference comes in. Our 2nd annual flagship conference brought together strategists, technologists, and visionaries to explore how mobility data is reshaping the way the world moves, through innovation, transparency, trust, and emerging technologies.
With this symposium, we hope to cultivate conversations around what is happening in mobility now and where it’s going next.
Fact # 8 – Arity commits to living into “The Arity Way”
Our mission is made possible by the dedication of our team members and the support of our partners. That’s why being the best for both is a top priority. Last year, we officially introduced The Arity Way—a framework that brings together our culture, our values, and our employee value proposition (EVP).
Our culture reflects who we are, and our EVP represents what we promise to our employees. At the same time, our values act as our guiding star, shaping how we make decisions, think strategically, and collaborate with one another and with our partners.
- We are stronger as a team: We accept the differing perspectives of each other and assume positive intent in how we interact and deliver as a team.
- We value continuous progress: We believe that fast optimization is better than slow perfection, and we prioritize bringing new ideas to market quickly and refine as we move forward.
- We focus on customers: We drive the best results for our customers, partners, and end users because only together can we improve mobility.
- We take ownership for collective results: We understand our successes and failures are interlinked, so we hold ourselves and each other accountable to deliver on our goals.
We’re committed to these four values because we know that together, living into The Arity Way, we can create powerful change.
Fact # 9 – We continue to drive product innovation
This year, we launched our new territorial ratemaking solution, Geosight™, as another tool to help our auto insurance partners succeed.
Currently, many carriers use geographic information as a proxy. This approach can work, but it has limitations:
- Sparse loss data
- Outdated third-party data
- Driving behavior shifts
The bottom line? Relying on historical claims and proxies leaves gaps – and those gaps cost insurers. They can lead to mispriced territories, missed opportunities, and exposure to adverse selection.
Geosight gives insurers updated, anonymized driving behavior data to help improve territorial pricing accuracy. To learn more, read our Geosight case study.
