Your privacy choices

We understand you value the privacy of your personal information. You have specific rights under certain state privacy laws as described in our Privacy Statement. This page provides you with information about how to exercise those rights.

Targeted advertising service

Arity collects geolocation and driving behavior data, and we use that information to link driving behavior information to device identifiers such as Mobile Ad IDs. Arity shares Mobile Ad IDs to help serve you interest-based advertising. Arity helps advertisers serve these ads through third-party websites and apps.

California rights

Under California law, Arity’s sharing of Mobile Ad IDs for online advertising may be considered a “sale or sharing” of information. Additionally, Arity uses sensitive personal information (precise geolocation data) and shares insights derived from that information for targeted online advertising. California residents have the right to opt out of the sale or sharing of their personal information and to limit the use of their sensitive personal information.

Connecticut rights

Under Connecticut law, Arity’s use of personal data to facilitate interest-based advertising is considered “targeted advertising”. Additionally, Arity’s sharing of Mobile Ad IDs for online advertising may be considered a “sale” of information.

Virginia rights

Under Virginia law, Arity’s use of personal data to facilitate interest-based advertising is considered “targeted advertising”.

You have several options to opt out of the sale or sharing of your personal information, opt out of targeted advertising, limit the use of your sensitive personal information, or control some of these activities, including:

DAA AppChoices tool

You can control how information about your behavior is used for in-app advertising by installing the Digital Advertising Alliance’s (DAA) AppChoices application on your mobile device. Select “Interest-Based Advertising Choice.” Then, select “Device ID-Based Choices.” Lastly, select the “Send” option next to Arity’s logo under the “Status” column to complete your opt out submission. Visit the following link for more information about DAA’s AppChoices tool.

Mobile phone settings

You can also limit receiving interest-based online ads without downloading the DAA AppChoices tool by using the settings available in your mobile phone. Android Users (version 2.3 and above) may “Opt out of Ads Personalization” by following the instructions provided by Google in Google Play Help. iOS Users (version 6 and above) may limit “Personalized Ads” by following the instructions provided in the Apple Support Center. Please note that if you opt out of receiving interest-based ads, you will continue to receive ads, but the ads may be less relevant to you because they will not be based on information about you.

Your app settings

Some interest-based advertising can also be controlled within the settings of the individual mobile applications. To learn more, review the options available by mobile application providers.

Cookies and other tracking technologies

What are cookies?

Cookies are small text files created by a website and stored in the user’s computer. Cookies provide a mechanism for the website to recognize and track user’s preferences.

How we use cookies

Arity our third-party marketing partners uses cookies, analytics, remarketing and other technology to help us provide users with a better service and a more customized web experience. Additionally, our business partners use tracking services, analytics and other technologies to monitor visits to our website and to facilitate targeted advertising of Arity’s services to businesses on other websites. Our website may also use web beacons (also called “clear GIFs” or “pixel tags”) in conjunction with cookies.

Many commercial internet sites use cookies; a cookie enables the site to label you as a particular user, but it does not identify you by name or street address unless you have provided such information (over the Internet or otherwise) or set up preferences in your browser to do so automatically.  We may track your behavior across time and across third party sites, as well as permit other third parties to do so on our site.

Cookies allow us to provide you with a more customized service and are used to track and measure website usage. This information may be used to manage and customize our website’s content, layout, and services in order to improve our site, enhance customer service, and provide targeted advertising.

If you prefer, you can choose to not accept cookies by selecting “Cookie Settings” below. Most browsers will also allow you to manage cookies in your browser settings to disable or block cookies, remove existing cookies, automatically accept cookies or to notify you when you receive a cookie. Options available may vary by browser. However, if you disable, modify, or reject cookies, some parts or functionalities of our site may be inaccessible or not function properly.

Cookie Settings

Promotional email preferences

We may also use customer information to send you promotional communications about products, features, and options that we believe may be of interest to you. If we have your e-mail address, we may do this by e-mail. If you do not wish to receive promotional e-mails from us, please contact us at the following address:

Arity
PO Box 227238
Dallas, TX 75222-7238

or email us at info@arity.com.