Mobility data products

Every business has its own secret sauce: the right audience, the right timing, the right pricing strategy, the right operational decisions. But that recipe can be missing a critical ingredient – mobility data.

Traditional data can tell you who someone is or where they live. Mobility data can help add context about how people move through the world. That context is increasingly important for companies focused on pricing more accurately, monitoring risk, planning operations to drive safety and efficiency, and performance marketing.

Arity is a mobility data and analytics company. Our products help businesses turn mobility data into intelligence they can use to better understand risk, consumer demand and behavior, and opportunities to grow and improve. We translate complex movement and driving behavior data into insights, audiences, models, and solutions designed for activation. Built on insights from how people move, where they go, and how they behave on the road, our products help teams make more informed decisions across insurance, marketing, retail, fleet, mobile apps, connected home, and safety use cases – in order to drive better outcomes for businesses and the people they serve.

At Arity, we know that end users take the privacy of their data very seriously, and we firmly believe they should have clarity into how a company is using their data. Our commitment to meeting consumers’ expectations around the privacy and security of their data is not only the right thing to do, but fundamental to our purpose and vision. Simply put, we believe we can’t succeed in using mobility data to drive better pricing, planning, and performance without consumers having a comfort level that sharing their data brings value to them and their community.