PRODUCT

Roadway Insights

Better planning starts with better data

Whether you are optimizing retail efficiency, improving fleet reliability, or planning transportation networks, mobility data can help you plan with greater predictability. Arity’s Roadway Insights help organizations understand typical traffic patterns around the locations, routes, and corridors that matter most — so they can plan with greater precision, reduce avoidable variability, and make decisions based on real-world movement.

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The problem

  • Retail expansion decisions are often made without a clear understanding of the traffic dynamics that drive customer access and location performance.
  • Fleet and logistics teams may not understand recurring congestion patterns that affect delivery performance.
  • Transportation planners may lack a consistent baseline for identifying the riskiest road segments reducing the risk of assets being unavailable.

Use cases

Organizations that rely on movement need the right traffic data in order to assess key parts of their businesses.
Retail and QSR: Optimize retail efficiency
  • Make site selection decisions based on large scale observed traffic patterns
  • Identify optimal store formats, operating hours, and staffing needs
  • Optimize marketing timing
  • Develop operational readiness plans
Logistics and fleets: Improve route planning and service reliability
  • Reduce incident risk
  • Help limit claims exposure
  • Find bottlenecks in routes and plan around them
  • Improve driver retention and safety
Road infrastructure planning: Compare corridors and plan with a reliable baseline
  • Pinpoint the riskiest corridors
  • Prevent traffic congestion
  • Evaluate and prioritize infrastructure investments
  • Help increase road safety
Roadway Insights provides a reliable baseline of typical traffic volume, speed, and driver behavior through road segments and intersections so that organizations can make planning decisions based on how roads actually behave over time.

Turn typical traffic patterns into more informed planning decisions

Roadway Insights establishes a consistent view of expected traffic conditions using aggregated, real-world driving behavior data. This helps organizations understand:

  • Typical traffic volume and speed by road segment and time of day – down to 15-minute or one-hour increments in many cases
  • Differences by day of week and time of day
  • Directional traffic flow across corridors and locations
  • Expected congestion windows and accessibility constraints

Capabilities

Average Historical Aggregated Traffic (AHAT)
Leverage average metrics — by day of week and increments as frequent as fifteen minutes — to understand driving behavior over time
Daily Historical Aggregated Traffic (DHAT)
See what actually happened on the road on specific days, in increments as frequent as fifteen minutes, and reveal variations driven by planned events and unplanned incidents
Intersection insights
Expose structural risk beyond individual drivers at the most dangerous locations on the road network
Daily Aggregated Driving Events (DADE)
Use braking, acceleration, speeding, and collision detection data to identify and evaluate risk patterns
Platform-agnostic delivery
Integrate easily with existing tools

Why Arity is different

Roadway Insights helps you see full journeys, not just dots on a map.

  • Real-world driving behavior: Built from observed driving patterns from 50M+ opted-in drivers
  • Extensive roadway coverage: Enables visibility into arterial, collector, and last-mile roads that matter for operations
  • Temporal insight: Shows how traffic varies by time, direction, and day of week
  • Reliable baselines: Establishes expected conditions that help teams distinguish normal patterns from significant changes
  • Integration-ready delivery: Designed to support analytics, planning, mapping, and operational workflows

Featured content on Roadway Insights

Why use mobility data for retail and QSR site selection?

Learn how mobility data can help optimize site selection for retail and QSR real estate teams.
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A new foundation for modern fleet management

Find out how fleet management leaders can leverage mobility data to solve critical cost and safety challenges.
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Making city planning smarter with mobility data analytics

Mobility data can help city agencies create safer, more efficient roads for drivers and vulnerable road users.
Read our blog post

See Roadway Insights in action

Read our data stories Contact us for a demo