Move: A blog by Arity

Use driving behavior data to fuel programmatic ad campaigns

How can data about how people drive help advertisers get a better understanding of their customers and connect with them in a meaningful way?
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Driving trends: Is summer driving safe?

Are you planning a road trip this summer? Here are two trends to know before you hit the road.
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Auto insurance marketers: Your guide to meaningful KPIs in 2023

How can auto insurance marketers redefine success with KPIs that are more accurate and meaningful?
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How car and dealership marketers can use driving data to reach customers based on how, where, an…

Learn how marketers can leverage driving behavior data to generate awareness, demand, and visits to car dealerships.
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An important KPI for auto insurance marketers: Frequency. Here’s why.

Three things you must know about frequency and how it can lead to higher ROI for auto insurance marketers.
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