Smart segmentation: 12 ways to reach people based on how they drive
Arity’s Jen Gold shares twelve ways marketers can segment and reach consumers based on how, when, and where they drive.
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Your guide to auto insurance market segmentation
What is auto insurance market segmentation? And how does data make it easier for carriers?
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Accelerating C-store visits: Mobile ads in the Arity Marketing Platform
Learn how one fuel retailer used Arity’s Predictive Point of Interest (POI) Audiences to target mobile ads and drive store visits, achieving 22% conversio…
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Unpacking the news: Enhanced Arity Marketing Solutions
Four things to know about Arity’s expanded and enhanced suite of marketing solutions.
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Expanding “telematics”: Auto insurance marketing
Telematics isn’t just for auto insurance pricing anymore. Here's how carriers can use telematics data for marketing.
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