Move: A blog by Arity

How to leverage driving data to reshape your insurance marketing strategy

Is your marketing team measuring the right KPIs? Arity leans into why driving data is a key benefit of getting in front of the customer you want.
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The top 9 mobility data topics on people’s minds in 2020

In 2020, not only did people change their driving behaviors, they changed their mindsets. Check out our top nine blog posts from 2020.
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What it takes to build and feed a “safe driving” mobile app

An Arity expert explains the eight things auto insurance companies need to know to manage a mobile “safe driving” app that really works.
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Optimize profitability by leveraging driving data to target the best customers

Find out how, by shifting marketing KPIs, an insurance carrier can achieve a higher lifetime value to customer acquisition ratio over time.
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How to empower your insureds with more benefits during a resource-challenged time

Amidst COVID-19, Southern Farm Bureau and Arity have launched a deductible rewards program to offer to customers benefits in return for driving more safely.
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